Greg Hill, Assistant Executive Director of the Kansas Dental Association, presented a session at the American Dental Association’s annual Management Conference on Association Communications Using Web twopoint0. The presentation, which highlighted many of the different Web 2.0 applications the KDA has incorporated into its website (blogging, social networking, video productions, etc.) was broadcast live over the internet and aired on the Kansas Dental Association website. That presentation was recorded through the UStream.tv service and is available to be viewed by other association staff members who were unable to be at the conference or those who may simply wish to watch it again.
More importantly, the presentation demonstrated many ways in which associations can reach out to their members in ways never before imagined. One of the true purposes of professional associations is to organize like-minded individuals around their profession. This new concept of social networking is built upon this premise and the ASAE and the Center is engaged in leading associations toward this exciting new medium of social networking.
The presentation highlighted many of the individual social media applications the Kansas Dental Association has been using, including an in-house video news feature titled the KDA Video Minute, our public blog, videos from annual not-for-profit charitable event at KMOM TV, our MySpace page, and our use of Google Maps to create innovate views of our membership data (visit http://www.twopoint0media.com/powerpoint/aP%20Lite%20Flash/index.swf, items 44-46).
The KDA is further exploring a self-contained social network of KDA members to replace its existing member’s only section, allowing members to create their own social identity and interact virtually within a controlled environment. Members would be able to post their blogs, photos, videos and create their own networks of KDA members. This concept is currently in the development phase, but is discussed in the presentation.
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